This month's issue of fast company has a fascinating article on bottled water. I've been thinking a lot about mindfulness and being aware of the impact I have on the world and this article really brought it home.
Here are a few highlights from the article:
- Fiji water produces 1million bottles of water per day...half of the people in fiji do not have access to adequate drinking water
- "24% of the bottled water we buy is tap water repackaged by Coke and Pepsi."
- "If the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000."
Once you understand the resources mustered to deliver the bottle of water, it's reasonable to ask as you reach for the next bottle, not just "Does the value to me equal the 99 cents I'm about to spend?" but "Does the value equal the impact I'm about to leave behind?"