28 February 2010

Thanks BMW...and a Request

In business school, I was taught that business, in its truest form, was about solving problems. In this vein, I would like to congratulate BMW. Their latest advertisements tell us, "We don't just make cars...we make...joy." We live in an increasingly joyless society. I, for one, am glad that someone, somewhere has developed a combustion-based transportation machine that can also make joy. The evolution is amazing! Now these machines are solving emotional, relational, and community problems. Unfortunately, I can't afford a BMW right now, but I would like to propose something. I would like two other people to split the cost of one, new BMW. The car would rotate between the three of us on a weekly basis. I would be joyful for one week and then I would have two weeks of joylessness before it was my turn again. Any takers?


Anonymous said...

I drive a BMW. Granted, it is a 11 year old BMW, that being what I can afford. It is fun to drive, it has good handling and dynamics, it gets reasonable fuel economy, it is relatively easy to work on, it causes people to think that I am rich (Ha!), but does it make joy? Nope, none. Happiness, perhaps - at least my kids are typically happy to ride in it. But joy creation is beyond its capacity. So, if you want joy, don't waste your money on a Bimmer - go out and grow some more tomatoes with the kids.


Jeff Luce said...

Agreed Dave!